LOUV is a Naarm/Melbourne-based producer, vocalist, and multi-disciplinary artist whose cathartic approach to electronic music blends pop sensibility with experimental expression. Her work delves into the raw and universal experiences of pain, heartbreak, sexuality, healing, and awakening, inviting listeners into a safe sonic world of liberation. As LOUV explains, "My songs give our struggles and pain a safe space to feel and move through." This emotional depth is reflected in her live performances, where she combines movement, live electronic sound, and performance art to create immersive experiences.

Her dynamic live shows have graced stages alongside Lupa J, The Merindas, and Max Lawrence, with highlights including sold-out Midsumma Festival and Melbourne Music Week performances and a support set for Aphir’s Republic of Paradise LP launch. LOUV’s live sets masterfully balance moments of industrial intensity with spacious stillness, weaving a narrative that grounds and inspires audiences. Her creative evolution began with Fem Fantasy, the queer collective she co-founded, where she honed her craft through electrifying performances and event collaborations. LOUV now releases music through Provenance Records, marking a new chapter in her artistic journey.

Recent years have seen LOUV push boundaries with releases like “Power,” an experimental pop anthem reclaiming strength from within, and “Rain Has Come,” a collaborative track featured on the Reimaginings EP and Provenance Collective’s 2023 Compilation. Her latest single, “All of You,” is a haunting dance of love that showcases her ability to explore the delicate nuances of human connection. These milestones, alongside recognition through the 2023 APRA Women in Music Mentorship program, have allowed LOUV to deepen her relationship with the creative process. Under the mentorship of Melody Forghani, she reframed her understanding of success, prioritizing the joy of creation and the meaningful connections it fosters, and continues to rise as an artist unafraid to feel and inspire deeply.