About
Hunger Digital is a Melbourne-based music agency specialising in PR, marketing and bookings. We’re a team of creatives and artists working together at every part of an artists journey.
MEET THE TEAM
LAURA SEMPLE - FOUNDER
She/They
Hunger Digital was founded by Queensland-born Melbourne based music enthusiast Laura Semple. Laura has spent over a decade in the social media and digital marketing landscape, having completed her Masters of Communication thesis on The Importance of Posting on Social Media Outside a Release Cycle.
Outside of running Hunger Digital Laura also lectures Contemporary Marketing at Collarts (College of the Arts) and has previously taught at RMIT.
Growing up in Central Queensland Laura found a love for music at a young age, studying classical piano from the age of 6. Laura continued her studies of music later attending SAE (School of Audio Engineering) whilst completing her Bachelor of International Hotel Resort Management at Bond. Upon completing her Bachelors Laura found that her love of music outweighed her interest in Hotel Management and she relocated to Melbourne to pursue a career in PR. During this time she completed her Masters of Communication at RMIT whilst working for raraPR, interning for the booking agency Hub Artists and starting her pop-culture blog Semplesize. Semplesize quickly grew to have over 30 contributors Australia wide and covering some of the largest festivals and artists across the country.
In 2013 Laura began working for a social media agency, at time when Instagram stories were only a fantasy and TikTok didn’t exist. This was Laura’s first real introduction to how social media could be used as a powerful marketing tool. Since then, Laura has combined her in-depth knowledge of social media marketing and PR to aid in music artists and music focused businesses build connections between themselves and their audience - creating chatter that matters.
Today, in conjunction with running Hunger Digital Laura also manages local Melbourne artists Dirty Versachi, LOUV, GUARD, Lara Villani & Kit Genesis.
JAIYA ARYAL - BOOKING AGENT
They/Them
Jaiya is a passionate all-rounder committed to supporting and spotlighting genre-bending talent. After relocating to Melbourne from the NSW South Coast in 2020, Jaiya has spent this time learning, working and falling in love with the creative arts. Initially assisting with friend’s creative projects for fun, Jaiya realised that their experience in and passion for event production was an essential resource needed to support the industry. This led to collaborating with diverse multidisciplinary artists to provide the necessary and sometimes unique spaces to showcase their talents. After completing a diploma in Entertainment Management at Collarts, Jaiya joined the Hunger Digital team as a booking manager intern but was quickly promoted to our Bookings & Marketing Assistant, and now Booking Agent!
As a social and outgoing person, Jaiya believes that the true magic of the entertainment industry lies in the relationships you build and is dedicated to fostering connections that resonate beyond the stage. By strengthening these relationships, artists can focus on their art knowing they’ll always have someone to reach out to for encouragement, support and guidance.