Publicity Campaign: Guard - ‘WEED’

Innovative artist GUARD is set to release his latest single, ‘WEED,’ on February 19, 2025. This track showcases GUARD’s signature electronic-pop sound, blending introspective lyricism with high-energy production. ‘WEED’ takes listeners on a journey through the complexities of relationships, infused with a moody, dark electronic vibe.

Known for his unique style and knack for humour, GUARD has built a strong following online, amassing a strong following on Instagram (56k followers) and TikTok (6k followers and 440k likes). The single follows GUARD’s steady rise in the electronic pop scene, where he’s gained attention for his MEME presence and innovative sound.

'WEED' is a bold reflection of GUARD’s growing artistry, offering fans a sneak peek into his evolving sound. Drawing from personal experiences, the single creates an intimate world for listeners to explore themes of vulnerability and resilience. “I don’t wanna be in your game, I’m not another weed in your garden,” GUARD proclaims, playfully critiquing his former self and the idea of a "perfect partner."

With previous support from editorial playlists like Chill AF and New Music Friday Australia. In addition to local success, GUARD’s influence extends globally, with a strong fanbase in the United States, Australia, and China. His 2020 release "The Identified Patient" saw massive success in the Chinese music market, racking up over 100 million streams on Netease. With ‘WEED’, GUARD is poised for another impactful release from his upcoming concept project, CRISIS ACTING.

With 'WEED', GUARD continues this new trajectory of vulnerability meets sonic exploration, pushing the boundaries of electronic pop into uncharted, introspective territory.